Click Here – How to Avoid Fail-Safe Click-Through-To-Action Links

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Click Here – How to Avoid Fail-Safe Click-Through-To-Action Links


Click Here is a podcast about business in the United States. It was created by two veteran journalists and producers with extensive backgrounds in news media. Sean Powers, senior producer of the Click Here podcast, previously worked at The Scripps Washington Bureau. He was also lead producer of the investigative podcast Verified. Prior to The Record, Powers was director of podcasting at Georgia Public Broadcasting in Atlanta. Producer Will Jarvis previously worked on national news magazines and podcasts at National Public Radio. His work has been featured in ESPN, Ad Age, and other media outlets.

A faulty click-through-to-action link is one that assumes the user will know what they want to do before clicking it. This assumption is incorrect in many cases. For example, if a page contains multiple tabs, a “click here” link may not be appropriate. In addition, “it” and “this” are not clear terms.

The W3C, the organization that sets standards for websites, says that ‘click here‘ is not a good choice for text links. Search engines evaluate link text for relevance and quality. Therefore, it’s important to use specific anchor text for your link. Using keywords as part of the anchor text helps, but be sure not to spam them. Having too many ‘click here‘ links on your page could be considered web spam.

While the phrase “click here” sounds fine when used as a hyperlink, it’s not a good choice for SEO, usability, or accessibility. Studies conducted by Nielsen Norman Group have shown that people scan web pages to find keywords and identify relevant links. The “click here” hyperlink gives users no idea what information is nearby.

It’s also important to remember that screen readers only announce the text contained within a hyperlink. Therefore, a “click here” button creates a barrier for visually impaired users. As a result, “Learn More” or “Click here” should not be on a hyperlink. A button must be easy to find without unnecessarily confusing words.

As a web designer, you should make sure your hyperlinks contain the correct words and are appropriate for your site. The most effective way to write an excellent link is to use the destination page name. This will assure the reader that they are going to the right page. Once readers click on the link, they can read more about that page.

Another way to avoid making a confusing call to action is to think like a first-time visitor. Most visitors will scan through a web page and look for links that are relevant to their interests. Instead of “click here” and “let’s meet,” you should use “lets meet” or “let’s meet.” Using these words together will help the search engines determine the relevancy of your link.