The 3 S’s – ease, sociability, and protection – tend to be a solid basis for hookup dating service site. So just why does it feel like many internet sites are mysteriously lacking all of them using their business ideas?

Type LikeBright, another dating internet site based in Seattle that aims to purge deception from the online dating sites world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined to meet up with it. The trio met while their studies at Harvard, and made a decision to receive LikeBright this present year within the TechStars, a business enterprise that calls itself the “#1 business accelerator in the world,” system in Seattle.

Their purpose, as told Aislyn Green of, is not complex: “LikeBright is a TechStars Seattle business working to make dating easy, social and safe for females.” Females every where – and lots of men – complain regarding the shortage of rely on and widespread lying that troubles online dating sites. For a few, it’s become these a problem that they’ve given up on online dating sites completely in favor of going back to the traditional ways of matchmaking they’d when refused, like satisfying through buddies or at social gatherings. LikeBright is designed to fight this problem by “developing a dating layer-on fb to simply help ladies meet people through individuals they trust.”

The inspiration for LikeBright originated from personal expertise. Sonya had been pushed by a need to help her female friends browse the sometimes-dangerous field of internet dating, and planned to place focus on the problems, typically overlooked, that ladies care about regarding seeking love online. Ron, a regular traveler, was actually impressed to produce a website that found his nomadic requirements, and Nick discovered regarding the value of satisfying a romantic date through someone you depend on when women pal introduced him to his girl.

Before creating the site, the trio performed 50 alive interviews with women that planned to discuss their unique experiences with online dating sites. The replies they obtained varied from the hilarious into horrifying, like “every little thing felt great. Following the guy questioned me if I smoked meth” and “he had been 11 and that I was required to drive him home. He’d walked right across town.” Determined your globe lacked a dating website that throws females initially, LikeBright came into this world.

LikeBright is actually committed to generating an environment built on the 3 S’s. Signing up for the website is easy: it requires half a minute to join up via Facebook Connect. The website promotes sociability through providing users a social context your singles they see and letting them interact with buddies – attached or perhaps not – on the internet site. And it’s really safe: females are able to use LikeBright anonymously, and each guy on the webpage is actually vouched for.